Friday, December 14, 2012

Vintage Chicago Billboards (1942)

To Market, To Market was produced by the Handy (Jam) Organization and sponsored by the General Outdoor Advertising Company. It takes a look at outdoor advertising in and around Chicago. There are great vintage shots of street scenes, vintage automobiles and advertising unique to the period.

The focus of this production was to explain the strategy of outdoor advertising and to encourage advertisers to use it. There are great shots of vintage billboards as well as examples of graphic art and advertisements of the day.