Vintage Bufferin Television Commercial

From the Art Directors Club:

For Bufferin, a human eye, a watch, and a package with the sound of a beating heart over it represented, in the words of one journalist, "the only analgesic commercial not to give you a headache.” "The 60-Second Modern Drug for Pain" was shown during the televised Johanson-Patterson championship fight and the contrast between the hushed tones of the sport and the frenzied business in the ring at Madison Square Garden added to the impact of a commercial that pioneered the way to many new approaches in the genre.