This classic 1960s commercial features Avon's new Lipstick Deluxe. It came packaged with a silver cap and shimmering jewel-like appliqué. Touted as the lipstick "that you've always wished for", Lipstick Deluxe was said to be "light as sheer silk against your skin" and would last for hours and hours. The promotional spot ends with the classic "Ding Dong, Avon Calling".